ShmoopTube

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Here’s a shmoopy question for you…

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For the past few years, the owners of a local baseball team, the Fighting Pansies,

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have been trying to increase slumping attendance by lowering ticket prices.

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Twitter feedback indicates that the biggest barrier to ticket sales is the high cost of the ticket.

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No one wants to pay through the roof to watch a bunch of Pansies play lousy baseball.

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Based on this graph, if ticket prices were to be slashed in half,

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the average attendance per game would be how much more than the original?

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And here are the potential answers...

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OK, so this question is loaded with tricks.

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That is… as we go to the right, we DECREASE the ticket price.

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Intuitively, we’d think that going to the right is an increase…

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but here it’s a discount. Go figure.

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But if we pick a spot – any spot – on the graph – say a discount of 10% here

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and move vertically upwards…

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…we get an increase of 20% in attendance.

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Now pick the 20% number and we get an increase of 40%.

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The effect of ticket price discounting roughly DOUBLES attendance.

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So the answer is B.

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As in… “Batter up!”

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