Glory

No one's going to carve your face into Mount Rushmore for running a nice B&B, but you can definitely find a sense of personal accomplishment. B&B owners help make it possible for people to relax and have a nice time.

 
That certainly looks like a glorious way to start the day. (Source)

It may not seem like much, but in this day and age, overworked Americans can use every bit of help they can get. Sometimes all it takes to make someone's life a little better is being there with organic huevos rancheros in the morning and directions to the closest waterfall for the afternoon. Helping people to forget their worries for a little while—there's definitely a little glory in that.