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Finance: What is Brand Equity? 3 Views
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Description:
What is Brand Equity? Brand Equity refers to the added or subtracted value that name recognition may accord to a company’s products and services. If a company has positive brand equity, the introduction of new products under the same name will be more likely to have a favorable market response. Apple, Nike, and Mercedes-Benz are examples of companies with positive Brand Equity. Conversely, a negative brand equity will make new products and services under the same name have a harder time due to the stigma of the brand name’s negative connotations, even if the products or services have superior features when compared with their rivals. Blackberry would be such an example.
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- Life Skills / Finance Definitions
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Transcript
- 00:00
Finance allah shmoop what is brand equity Okay wait That's
- 00:08
brand equity high fiber yet not relevant Friend equity is
- 00:13
the value your brand carries Like how people feel about
- 00:18
it Do they love it Aided fear it recognize it
- 00:22
Do they need to be told to go out and
Full Transcript
- 00:23
buy it Or do they just order that ford truck
- 00:26
without being prompted ninety seven times between penalty flags and
- 00:30
dealings at football games Well brand equity is usually linked
- 00:34
to a few things like one the number of people
- 00:36
who have heard of your brand e known has ever
- 00:39
heard of your brand Well a then you might not
- 00:41
have one to how much people respect and like your
- 00:45
brand If people hate your brand well you might have
- 00:47
negative brand equity For example al qaeda brand aspirin probably
- 00:52
would not do so well at least in america Three
- 00:55
your brand reputation hi brand equity is a name you
- 01:00
recognize easily and like or trust and that might be
- 01:04
something like a bmw or disney or pampers if you're
- 01:08
still on the road two continents and for how readily
- 01:13
your brand is recognized Yeah shmoop anyone uh we recognized
- 01:18
yet are we almost a brand We're trying Ok quick
- 01:21
quiz to see if you were paying attention What was
- 01:23
number two Right to shake Get out of
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