How we cite our quotes: (Book.Chapter.Paragraph)
Quote #1
This may not have been "art," but it was propaganda of the highest order. The Nazis now had a symbol which no other party could match. The hooked cross seemed to possess some mystic power of its own, to beckon to action in a new direction the insecure lower middle classes which had been floundering in the uncertainty of the first chaotic postwar years. They began to flock under its banner. (1.2.65)
Here's the first of many comparisons between the German public and "herds" or "flocks" of animals—mindless and just following the leader.
Quote #2
In doing so they managed also to place on the shoulders of these democratic working-class leaders' apparent responsibility for signing the surrender and ultimately the peace treaty, thus laying on them the blame for Germany's defeat and for whatever suffering a lost war and a dictated peace might bring upon the German people. This was a shabby trick, one which the merest child would be expected to see through, but in Germany it worked. (1.3.4)
Shirer implies that the German people were unable to see through a "shabby trick" so obvious that anyone would have recognized it right away. Unless you were part of a herd of cattle or other "dumb" animals.
Quote #3
Hitler's obsession with race leads to his advocacy of the "folkish" state. Exactly what kind of state that was—or was intended to be—I never clearly understood despite many rereadings of Mein Kampf and listening to dozens of addresses on the subject by the Fuehrer himself, though more than once I heard the dictator declare that it was the central point of his whole thinking. The German word Volk cannot be translated accurately into English. Usually it is rendered as "nation" or "people," but in German there is a deeper and somewhat different meaning that connotes a primitive, tribal community based on blood and soil. (1.4.45)
When a language has a word that doesn't translate easily into another language, it usually means that the word is particularly embedded in a specific culture, and therefore has connotations specific to that culture. Shirer's suggesting that Hitler's ideas of racial purity were falling on fertile soil in Germany, ideas of a tribal people that were unique and familiar to German culture.