Hard-To-Sell Asset

An adult toy plastics extrusion factory (not many buyers).

An otherwise lovely Lexus...which had just one too many Uber-ees with one too many drinks in them (and then out of them).

A teddy bear that's been gently loved by a little boy...and then a little-less-gently-loved by him twelve years later.

All hard-to-sell assets. There just isn't a liquid market of buyers the way there is for, say, a barrel of oil or an acre of Palo Alto real estate or a 1970s Magnum P.I.-style Ferrari. Those are all...easy to sell. “Soft” to sell.